I’ve worked with startups of all stages & across diverse industries, crafting thoughtful design solutions. With 10 years of experience in Product Design—including 4 years in leadership, I bring a dual capability :
Operating as a hands-on, senior individual contributor
UX design, design systems, UX writing, user research, visuals, motion, and sound
Leading teams
Hiring and mentoring designers, raising design standards, shaping product strategy, and driving cross-functional collaboration
Few companies that I have worked with are Blinkit, Snapdeal, Milkbasket and Zupee
Redesign to create a cohesive visual language, intuitive navigation, and high-quality UI components, ensuring it reflects the brand’s service quality, builds user trust, and improves conversion rates
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Designed a widget module to improve product discovery and encourage users to explore new categories, ultimately increasing basket size.
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Redesign focussed on reducing misrouted queries, decreasing resolution time, and enhancing overall customer satisfaction while optimising support team efficiency.
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Design lead project to consolidate multiple games into a single super app to reduce costs associated with user acquisition and engineering. Simultaneously, created and establish the Zupee brand in the market.
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To tackle significant user drop-offs during cricket season, designed a feature - Magic Box to entice users to return to app frequently, encouraging them to play games and maintain the flow of GMV.
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